Social Rabbit is a platform that assists online merchants in marketing their e-commerce enterprises on social media. Daily, we observe a lot of eCommerce sites and see that some of them can have even better results if they simply correct a few minor issues. In this article, we’ll provide 10 tips for improving your website’s performance and earning more money.
Today, we’ll go over ten dos and don’ts for e-commerce firms. These guidelines are based on our marketing team’s extensive expertise. Don’t feel bad or angry if you recognize some don’ts as the actions you once took. Making mistakes on your route to achievement is natural. Thankfully, this article will assist you in avoiding these (and other) do’s in the future. So, let’s get started!
#1 Don’t dismiss paid advertisements.
Many new online entrepreneurs fail to recognize that simply creating a store is insufficient. It would be fantastic if this were true. However, to see some benefits, you must put forth some work.
People must visit your store for you to make sales. Of course, there’s always the chance that they’ll come across your website and decide to buy something. However, this is an extremely rare occurrence. Normally, you should nearly compel folks to come to view your beautiful things. How? Target potential customers on Facebook and Instagram, then offer them tempting bargains to entice them to visit your website.
This may appear to be a self-evident rule. However, not everyone understands that in today’s competitive market, advertisements, particularly paid advertisements, are required to boost sales. So, we can go on to the less transparent rules.
#2 Don’t forget to post on your social media sites frequently.
What is the most typical behavior of someone who has seen an advertisement? He or she would like to visit your website or social media page to learn more about your firm, the things you sell, what others have said about you, and any discounts you may be offering.
We’re sure you’ve already realized that an empty social media account can turn off potential customers. So, make sure your store’s social media pages on Facebook, Instagram, or whatever platform you use look beautiful and feature the most up-to-date information on your inventory and special deals.
You may also consider including some customer reviews to provide social evidence.
Your company’s social media accounts are a great place to sell your products and create trusting relationships with your customers. That is why it is critical to generate engaging and amusing content besides commercial posts.
#3 Don’t pass up the opportunity to continuously reach out to potential buyers.
If your target audience does not buy from you on first contact, this does not imply that you should abandon your online store. There are many strategies to continue reaching out to people who already have some notions about your business.
You can send promotional emails, in addition, to retargeting. Don’t know how to get email addresses from visitors? The simplest option is to incorporate an email sign-up form or set up a pop-up with this form on your site offering a limited-time discount. It’s a terrific approach to get people to buy from you since they have to pay less (admit it, you like doing it) and they have to do it quickly. That’s a clever plan.
#4 Don’t forget to keep your product line up to date.
Consider your favorite online clothing retailer to understand why you must follow this rule. Is this business always selling the same items? It does not.
There are several reasons you should change your product stock: trends, seasons, holidays, and even global events can all have an influence. Fashionable things are more popular and hence generate more cash.
To keep your product line up to date, you should be constantly searching, watching the news, and staying up to speed on the current trends.
#5 Do not overlook video content.
You’ve probably heard about the popularity of video content among web consumers. According to Statista, 54% of users expect video content from a brand or business. A customer’s word is law, after all. Let’s look at how videos may be used in your online business.
- Product pages
You can include videos with your product to show how it appears in real life. You may even request that your customers film a video review and post it on a product page. This will be an incredible piece of social evidence!
- Video Ads
Because videos are more appealing than static images, they are more effective. Launch many ad campaigns to see how this strategy performs for your business.
- On your store’s home page
If your theme allows it, you can include some video reviews of your greatest sales directly on the home page.
- on your social media accounts.
Social media algorithms prioritize posts that include videos. You may also replace your cover image with a captivating video to capture the attention of users in the first second.
#6 Don’t look at your shop just through the eyes of the store owner.
This is an efficient method for determining why you have poor sales. For example, you may have a lot of traffic and an excellent product selection but few to no orders because your pricing is prohibitively expensive.
You want to make more as an internet entrepreneur, so you sell things at a higher price. However, as a regular customer, you won’t overspend, right? When you put yourself in the shoes of your consumers, you will realize that you would not buy your items because you cannot afford them.
This strategy is not limited to pricing. You may also consider your store’s convenience, navigation, loading speed, and so on. Forget for a moment that this is your shop, and walk through the steps of a typical consumer, from product selection to order placement. You will almost certainly gain a wealth of knowledge.
Here is a list of questions to ask yourself:
- Is my store visually appealing?
- Is the product selection diverse and well-organized?
- Are the product pages visually appealing? Do they provide adequate information regarding the product’s advantages?
- Is there any feedback from customers? Are they upbeat?
- Are all the relevant contact information and delivery terms included?
Ads can benefit from the same strategy. You may always preview the ad on Facebook. So, spend some time ensuring that everything is clear and appealing. Run the ad if you have no reservations. If you have any doubts, wait and attempt to improve it yourself, or seek professional assistance. It will be a more prudent investment than squandering money on meaningless advertisements.
#7 Showcase your brand
Even if you do not make the things you sell, it is pointless to inform your clients. If there are any watermarks on the product photographs that show the seller’s identity, they should be removed.
Why should the seller’s information be removed? If you do not sell your items at the same price as your suppliers, you will most likely lose clients. Nobody wants to pay too much. When customers notice that you offer things from another firm, they will go to your business partner’s website and buy at a reduced price. Do you truly desire that?
As a result, developing your own brand is essential if you want to flourish in the eCommerce industry.
#8 Do not overlook automation and creative website solutions.
You have so many responsibilities every day. Why not use the opportunity to streamline your workflow and reduce the time you spend on typical business tasks?
There are several software applications available that can automate some of your regular duties. For example, Social Rabbit can handle your daily social media posting and save you up to 40 hours each week!
Automation, optimization, and delegation will allow you to spend your time and money more wisely.
#9 Hold seasonal sales.
There are several international sales, including Black Friday, Cyber Monday, Christmas Sales, Summer Sales, St. Valentine’s Day Sales, and so on. People spend more money than normal as they prepare for these deals and want to buy gifts for their loved ones at reasonable prices.
If you do not run such a promotion, you risk losing the opportunity to significantly increase your sales.
To be honest, running sales isn’t that difficult. All you have to do is devise a strategy and adhere to it. Check the calendar for events that are significant to your target audience. Then, record these dates on your marketing calendar.
#10 Be prepared to learn
No one who has achieved success in the sector of eCommerce did it by luck. They worked hard on it. As a result, try new things and discover new ways to operate your firm. Don’t you suppose everyone understood how to run advertising when they initially opened their internet store?
If you don’t know how to accomplish something, that’s no reason to avoid doing it. Read blogs, enroll in free classes, and never quit trying.
These are the rules that you can incorporate into your marketing plan. I hope you enjoyed this essay and found it useful. Always remember that nothing is impossible: simply keep doing what you’re doing and you’ll succeed!