Local SEO is the go-to method for driving organic traffic or nearby online traffic for location-based and brick-and-mortar companies. However, SEO is a changing business, and you can’t rely on a technique that worked in the past.
Even the best SEO methods may not work as well after a while if they are not updated and changed often enough.
You can get some of the greatest advanced SEO ideas you need to increase your marketing efforts right here. Continue reading to find out more!
1. Post on your GMB listing regularly.
Google My Business is an ongoing process. In addition to building your company listing, GMB allows you to publish content that users may see.
There is no official proof that GMB posts improve rankings, but they increase interaction, which makes rankings better.
GMB posts can be used to announce events, debut new products or services, showcase products or services, notify people about changes in working hours or days, provide limited-time deals, and so on.
These posts are accessible via the listing’s updates page or the Overview section. Furthermore, it is accessible through the desktop’s “From the Owner” tab.
Because there is no magic number, you can publish as much as you like, but at least once a week. It may seem simple, but it could make your GMB listing more visible to more people and bring you more visitors.
2. Get coverage in local newspapers
You must have generated company listings in all the directories you discovered, but your task isn’t finished.
Find local blogs or news websites and have your work published there.
Because the newspapers you’ll be reaching are local, they’ll have the audience you’re looking for. You may have your work published by participating in or hosting community activities.
Furthermore, you may offer material to blogs in your niche. This will improve your topical authority and local rankings.
To locate your niche and city blogs, use search operators like the ones shown below. If your company specializes in home renovations in Toronto, this one inquiry will bring you around 800 prospects to whom you may pitch your content.
You can find more people to reach out to by trying out different search operators and search terms.
Digital Marketing for You, a digital marketing business in Toronto, employed this method to distribute its material on Canadian marketing blogs. As a result, the website’s ranks increased significantly.
3. Make Local Content Easy to Find
Almost every firm today has a blog to impart industry expertise and help with local SEO. However, there are a lot of firms in your sector, and writing the same generic stuff won’t get you anywhere.
People are tired of repetitive material and want highly tailored content. As a result, materials for local companies should be more local. You are welcome to write about your neighborhood experiences and efforts.
In the previous example of a home remodeling company, you could write about the house projects you worked on and even provide before-and-after photos of such homes.
This gives you greater trust, authority, and exclusivity, allowing you to stand out and earn more business.
4. Create Research-Based Content
Research-based content always outperforms; merely creating the material requires little effort. But there is a simple method to accomplish it even if you don’t have a large following or email subscribers.
You may post your polls in relevant Facebook groups and collect data that applies to your business. You may also do your studies in online communities to acquire information. Join the groups to gather the data.
Create some multiple-choice questions and post them to the groups to collect replies. To prevent getting kicked out of groups, always follow the rules. Don’t spam the group by posting all of your questions in one day; instead, publish one at a time and allow it some time to reach the widest potential audience.
Since the minimum sample size for research is 100, you can make your study materials even if you only get 100 responses.
Also see: How to Improve Your Website’s Google Ranking.
5. Turn Negative Reviews into Positives
You can’t do that exactly, but there is a technique to optimize unfavorable reviews. First, find out why the review was bad and respond with an apology and the right help.
If you ignore unfavorable reviews, it sends a negative message to your potential new clients. Instead, provide them with appropriate assistance with their problem and some form of reward, such as discounts or vouchers.
You will not only solve the problem of the unhappy customer, but your potential customers will also think of you as a company that cares about its customers and has the best customer service.
So, we may argue that critical reviews are a blessing in disguise; just make sure you don’t get too many negative reviews; too many negative reviews show a fault with your product or services.
Creating Repeat Customers (Bonus Tip)
A business needs to have repeat customers. You may accomplish this by implementing a reward point system or providing a reasonable discount on all purchases. The reward points give buyers the impression that they are receiving something extra with their purchase, which they may use to purchase more in the future.
As a result, it keeps individuals loyal to you. It’s not a core local SEO strategy, but you could advertise it on your website and other channels to attract clients and convert new ones. You can also set up a referral system so that your customers will market for you.
These methods are quite common; all you need to do is include them in your local SEO. Local companies have a small audience, so make sure you provide them with an online experience they won’t find anywhere else.
So, use these local SEO hacks in your SEO methods and keep them up to date with current trends to reap the benefits. Google also sent out an update about how trustworthy the reviews are, so make sure you follow these new rules as best you can.