Digital marketing can be challenging for newcomers, but it’s crucial to understand what it is and how it aligns with your professional or financial goals.
As a digital marketer, the possibilities for what you can achieve are limitless. However, putting forth the effort is key to success.
While anyone can start a digital marketing business, not everyone will succeed. There is a thin line that separates successful and failed digital marketers.
In this post, we will cover the 20 essential facts about digital marketing that every beginner should know. These facts will help you establish yourself as a leader in the field and earn passive income.
20 Things You Should Know About Digital Marketing as a Beginner
1. What is Digital Marketing?
Digital marketing, also known as Internet marketing, is a marketing approach that focuses on brand promotion and engagement with potential buyers using the Internet and other digital communication channels. This includes social media, email, search engine optimization (SEO), blogging, web-based advertising, and multimedia communications.
2. How Does Digital Marketing Work?
Digital marketing employs various strategies that work together to achieve a single goal. These strategies can be compared to the components of a car, from the engine to the tires, that work together to make the automobile move. Similarly, digital marketing techniques complement one another to boost traffic, raise brand recognition, and convert leads into loyal consumers.
3. What Are the Different Types of Digital Marketing?
Digital marketing can be classified into seven major areas: search engine optimization (SEO), social media marketing, email marketing, pay-per-click (PPC), content marketing, mobile marketing, and marketing analytics. As a beginner, you can choose to specialize in any of these digital marketing sectors.
4. What Skills are Required for Digital Marketing?
The digital marketing sector can be overwhelming, especially for beginners or those seeking employment in the field. So how can you stay ahead of the competition and climb the marketing ladder quickly?
Here are some essential digital marketing skills that you need to become a successful digital marketer:
- Influencer marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email marketing
- Social Media Marketing
- Mobile Marketing
- Web Data Analytics
- Brand Storytelling
- Content writing
- Affiliate Marketing
- UI/UX Design Skills
- Digital Marketing Automation
- Web design
- Graphic Design Skill
- Video Marketing
As a novice, you do not need to master all of these skills. Instead, focus on one area that you are excited about and enhance your expertise in that area.
5. How Effective is Digital Marketing?
Using digital marketing to advertise your business is the most cost-effective option. Digital marketing vs traditional marketing makes it nearly impossible for small firms to compete with larger corporations. However, this rivalry is virtually non-existent in digital marketing.
For example, with social media marketing, a small business can get the awareness of over 1,000 targeted customers for less than $3. In contrast, the same brand awareness via direct mail costs around $61, while it costs approximately $27 via television advertisements.
Traditional marketing approaches can have many hidden expenses, but the entire cost of digital marketing is the time commitment.
6. Is Digital Marketing a Good Career Choice?
Yes, it is! Whether you want to master the entrepreneurial process, gain the skills to become a successful freelancer or explore a futuristic professional path, acquiring digital marketing skills is essential.
We understand that job seekers need to be informed about the digital marketing career path. They ask questions such as:
- Is digital marketing a viable career path?
- What types of jobs are available in digital marketing?
- How much do people make in digital marketing?
- Is there still a significant need for digital marketing consultants?
- How can I become a well-paid digital marketing consultant?
These questions are critical in determining whether learning digital marketing is worth the time, work, and money.
7. How Much Money Can You Make in Digital Marketing?
Not all digital marketing jobs are equal. Marketers with varied talents who work in management roles earn more than digital marketing experts. A digital marketer’s annual pay ranges from $40K to $97K.
The salary of a digital marketer typically breaks down as follows:
- Junior Digital Marketing Professionals (no experience) – $40,000 a year
- Digital Marketing Specialist (five to nine years of experience) – $55,000 per year
- Digital Marketing Manager (with 10+ years of experience) – $97K per year
Digital marketing freelancers can make between $50 and $200 per hour. The more competent you are in digital marketing, the more money you can make.
8. Is There a High Demand for Digital Marketing?
Digital marketing professions are among the fastest-growing industries, with a high demand for social media marketing jobs and talent. According to LinkedIn, a digital marketing professional is one of the top ten most in-demand positions. SEO is a highly sought-after skill.
9. What Are the Best Digital Marketing Courses?
You can find both free and paid digital marketing courses that are useful for beginners and for those wanting to stay current with digital marketing trends. Here are some of the best digital marketing courses for beginners:
- Google Analytics IQ Certification (Free)
- Hootsuite Social Marketing Certification (Paid)
- Google Ads Certification (Free)
- Google Search Ads Fundamentals (Paid)
- HubSpot Content Marketing Certification (Free)
- Digital Garage: Fundamentals of Digital Marketing Certification (Free)
- YouTube Certification (Free)
- HubSpot Inbound Marketing Certification (Free)
- Facebook Blueprint Certification (Paid)
- Stanford University’s Machine Learning Certification (Free)
- DMI: Certified Digital Marketing Certification (Paid)
These courses are available online.
10. What Is the Cost of a Digital Marketing Course?
According to studies and experience, the typical cost of a comprehensive digital marketing course is between $650 and $1500. However, some digital marketing programs offer courses for as little as $500.
This doesn’t mean that you can’t learn digital marketing for free. Many online resources provide free courses and information on digital marketing for beginners.
11. Why Is Digital Marketing Important for Small Businesses?
Digital marketing is crucial for small businesses because it allows them to compete with larger companies in their industry. With the cost-effective nature of digital marketing, small businesses can reach a larger audience and build brand awareness without breaking the bank.
Thanks to digital marketing, small company owners can communicate with current clients online. Simultaneously, it makes it easy for businesses to contact potential clients who are most likely to be interested in their products and services.
Everything about digital marketing is measurable, making it a highly successful marketing approach for small businesses competing with large companies.
12. What Is the Role of a Digital Marketer?
Digital marketers create, implement, and manage marketing initiatives that increase brand exposure and lead generation across all online platforms. This includes both free and paid content to which the brand has access.
The company’s website, social media, search engine rankings, display advertising, email, and blog are among these channels.
As a digital marketer, you:
Develop a digital marketing strategy for the organization.
Create a monthly campaign.
Tracked, monitored, and optimized campaigns.
Give monthly reports and suggestions.
Work closely with the sales staff as well.
The brightest digital marketers are those that need help understanding digital marketing jargon. But those who understand the right tools to use.
13. What Is the Difference Between Digital and Traditional Marketing?
The fundamental difference between digital and traditional marketing is the communication medium via which an audience discovers a brand’s marketing message.
Traditional marketing uses traditional media, such as newspapers and magazines, whereas digital marketing uses digital media, such as websites and social media.
Traditional marketing cannot be tracked and assessed, but digital marketing can.
14. How Long Does It Take to Become a Digital Marketer?
Based on your existing job experience, you can learn the skills to become a successful digital marketer in as little as 12 weeks.
However, learning the skills and techniques, particularly soft skills learned on the job, such as communication and leadership, may take years.
15. How Can Digital Marketing Aid Your Company’s Growth?
Digital marketing delivers a steady stream of targeted visitors that convert into leads and sales.
It enables your company to employ marketing approaches and plans to bring in more traffic and quality traffic that is engaging and converts to sales.
With digital marketing, businesses can build top-of-mind awareness of their customers.
16. Is Digital Marketing Exhausting?
Every digital marketer carries the burden of worry. However, it has many forms and is caused by diverse factors. The result is that digital marketers need help to design successful campaigns, attract quality traffic, and drive conversions.
As a result, such difficult times might cause digital marketers to lose their competitive advantage.
17. What is SEO in digital marketing?
Search Engine Optimization is abbreviated as SEO. It is therefore increasing the quantity and quality of visitors to your brand website through non-paid medium (also known as organic) search engine results.
Search is one of the most common ways consumers find things online. As a result, a higher ranking in search engines can lead to an increase in online traffic.
Secondly, SEO results only appear slowly. However, it may take 3-6 months to observe the effects. As a result, as an SEO professional, your primary skills will be consistency, patience, and analytics.
18. Can a Digital Marketing Certificate Get You a Job?
Most digital marketing certification courses focus on a specific skill set, such as social media marketing, SEO, PPC, content marketing, or web analytics. Each of these digital marketing skill sets fits into high-demand professional areas.
As a result, the practical knowledge gained via professional digital marketing certifications such as Pay Per Click (PPC) and Search Engine Marketing (SEM) comes in handy.
19. What are the qualifications for Digital Marketing?
A degree is unnecessary to become a digital marketer. However, as a novice, you must have the drive and time to put everything you learn from the digital marketing course into practice.
As an ambitious digital marketer, you must also put in the work to become a successful digital marketer.
20. What Qualifies a Digital Marketer?
The finest digital marketers are not only creative and analytical, but they also have well-balanced plans and can act and think on their own.
In addition, they develop a digital strategy that is consistent with the entire business’s goals. This also allows them to engage their target consumers with innovative advertising.
Finally, digital marketing can be fun if you have the correct abilities and understanding. As someone venturing into digital marketing as a beginner, you’ll need the necessary skills, tools, and networks.
As a result, you will stay current in the digital marketing sector. Apart from that, the right mentality is also key.
We hope this post has answered some of your questions about doing digital marketing as a beginner and given you some ideas for getting started. It is always possible to start your digital marketing journey. Even as someone starting digital marketing as a beginner, you can supercharge your business with this FREE all-in-one digital marketing tool.
Please forward this to someone who could benefit from it as well. If you are interested in supercharging your digital marketing career, click here to get started
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