20 Powerful Things to Know as a Digital Marketing Beginner

Being new to digital marketing can leave you wondering where to begin soaking up essential knowledge. This post breaks down 20 things you must understand as a foundation, including search engine optimization, paid advertising, analytics and more. You'll get a sense for how strategies interlink to deliver real business value and lessons I've learned to help propel your success.

As a Digital Marketing Beginner, Feeling Overwhelmed is Normal. If you find yourself feeling lost in this dynamic industry, take heart – it’s a common experience for those new to digital marketing. The landscape is vast and evolving rapidly, making it difficult to know where to start absorbing crucial concepts.

I still recall my own initial paralysis when first venturing into this world. Everything seemed a foreign language requiring a PhD to understand. But what helped me was breaking down the field into more manageable foundation blocks.

This post aims to help you do the same by covering 20 things I wish I knew from the beginning of my journey. We’ll define essential terms, explore core tactics like search engine optimization, paid ads, analytics and more. You’ll also gain insights into how to blend strategies for business impact.

Most importantly, I want to empower you to take that first step. Turning knowledge into progress is what separates successful marketers. So get ready to roll up your sleeves as we unpack how to implement these fundamentals practical for your goals.

By the end, my hope is you feel less overwhelmed and more ready to start contributing to your company’s growth in digital. The journey ahead will challenge you, but that’s how you’ll learn the most. Let’s get started!

20 Things You Should Know About Digital Marketing as a Beginner 

Things You Should Know About Digital Marketing as a Beginner 
Digital Marketing Beginner guide Image by wayhomestudio on Freepik

1. What is Digital Marketing?

digital marketing refers to promoting your brand and engaging with current and potential customers through various electronic channels and technology. This includes activities like search engine optimization (SEO), pay-per-click ads (PPC), email marketing, social media, mobile marketing and more.

The underlying goal is bringing more relevant traffic to your website that can then be converted into leads and sales. Everything is geared towards enhancing your online presence, visibility and reputation.

At its core, digital marketing is about understanding your target audience and where they spend their time online. It’s no longer enough to just have a static website – you need to meet customers on their terms through multiple touchpoints.

Some key aspects of digital marketing include:

SEO – Optimizing your website’s structure, content and code to rank higher naturally in search engines for useful keyword phrases. This is super important for visibility and organic traffic.

PPC – Placing ads through paid search on Google, Bing, etc. You can target specific queries and regions to get your site in front of searching customers.

Content marketing – Creating blogs, videos, social posts, infographics and other shareable resources to attract and inform customers. Engagement is the name of the game here.

Email marketing – Growing an email list and sending periodic, relevant communications to stay top of mind with subscribers over time.

Social media – Leveraging major platforms like Facebook, Instagram, LinkedIn, Twitter, etc. to build your brand awareness and following.

Analytics – Tracking crucial metrics like traffic sources, goal completions, customer behavior to gauge what’s working well versus where adjustments are needed.

Digital Marketing a very broad field but an essential for any business wanting to thrive in today’s digital world.

2. How Does Digital Marketing Work?

At its core, digital marketing is about using online channels and technology to connect with current and potential customers. The goal is to drive awareness of your business, build trust in your brand, and ultimately encourage people to buy your products or services.

Some of the biggest modes of digital marketing include:

Search engine optimization (SEO) – This focuses on optimizing your website, content, and code to rank higher in search engines like Google organically. Things like keywords, page speed, and backlinks play a role here. Done right, SEO can bring lots of qualified traffic from search.

Social media marketing Platforms like Facebook, Instagram, Twitter, and LinkedIn let you run ads and share engaging posts to reach people where they’re already hanging out online. Video and user-generated content often perform well here.

Paid search advertising – With Google Ads and other search platforms, you can target ads to people actively searching for keywords related to your business. It’s important to track metrics like cost per click to maximize ROI.

Email marketing – Building an email list and sending periodic, relevant newsletters or promotional messages is still extremely effective. It helps you develop relationships with subscribers over time.

As for digital marketing strategies, some of the most common include:

Content marketing – Creating blogs, guides, videos and other educational materials both engages customers and improves SEO. Quality, shared content is king.

Retargeting – Using pixels and cookies, ads follow people around the web who’ve visited your site to reconnect with leads. Retargeting has remarkably high conversion rates.

Influencer partnerships – Collaborating with social media influencers in your industry exposes your brand to a whole new highly-targeted audience. Win-win if done right.

Mobile optimization – With over half of all searches now on phones, your website design and marketing have to flawlessly function on small screens too.

3. What Are the Different Types of Digital Marketing?

types of digital marketing
Digital Marketing Beginner: different types of digital marketing

Search engine optimization or SEO is probably the core pillar of any digital strategy. It’s all about analyzing what people search for online and optimizing your website, content and code to rank high for relevant keywords. On-page SEO, backlinks, technical SEO – there’s lots of moving parts, but a strong SEO foundation is table stakes these days.

Social media marketing covers platforms like Facebook, Instagram, LinkedIn, Twitter and more. The goal is to build engaged communities around your brand and run targeted ads. Things like social advertising, influencer outreach, contests and live videos are big here. Facebook/Instagram in particular have become massively important for commerce.

Pay-per-click or PPC advertising refers mainly to Google Ads, but other search engines and sites offer similar options. You bid on keywords, and your ads show up to people actively searching. Testing ad copy, bids and targeting is crucial. Analytics let you optimize spend towards your goals over time.

Content marketing is about sharing blog posts, guides, videos and other helpful material to attract and inform potential customers. Done right, it improves SEO, fuels social shares and builds authority too. B2B especially relies heavily on content nowadays.

Email marketing remains extremely powerful for maintaining engagement and remarketing to past customers or site visitors. Creating an email list and consistent, relevant messaging strengthens relationships.

Those are some of the major digital marketing categories. Emerging channels like mobile apps, chatbots and voice assistants will also play a bigger role in the future.

4. What Skills are Required for Digital Marketing?

The digital marketing sector can be overwhelming, especially for beginners or those seeking employment in the field. So how can you stay ahead of the competition and climb the marketing ladder quickly?

Some essential digital marketing skills that you need to become a successful digital marketer:

Creativity – You need to be able to develop innovative content, campaigns, designs and more to stand out. Brainstorming is crucial to staying ahead of the curve.

Problem-solving – Digital marketing involves constantly testing, learning from failures and improving. An analytical, iterative approach to solving challenges is invaluable.

Strategic thinking – Having a clear vision and understanding user psychology allows you to create comprehensive strategies that deliver tangible results.

Organization – Juggling many moving parts like campaigns, sites, analytics and more requires strong planning, time management and record keeping.

Communication – Explaining complex concepts simply is a must for briefing clients or coworkers. Active listening helps optimize based on feedback too.

Collaboration – In today’s teams, you’ll likely end up coordinating across many functions like design, development, sales etc. Give and take is key.

Technical skills in things like analytics, coding, paid media platforms and creativity tools are definitely useful too. But those are easier to learn – you can pick them up as needed. Consider developing your soft skills like the ones above first through experiences, then technical skills will follow more naturally.

As a novice, you do not need to master all of these skills. Instead, focus on one area that you are excited about and enhance your expertise in that area.

5. How Effective is Digital Marketing?

Using digital marketing to advertise your business is the most cost-effective option. I’ve found that the impact really depends on your strategy, execution and most importantly your metrics.

How Effective is Digital Marketing?
How Effective is Digital Marketing for Digital Marketing Beginner?

At a high level, data consistently shows digital to be one of the most effective ways to reach customers today. Reasons for that include:

Targeting – You have countless options to precisely target your ideal audience based on interests, location, behaviors and more.

Measurement – Almost every digital tactic like paid ads, SEO or email lets you closely track ROI through analytics tools. It’s much easier to test, optimize and attribute sales.

Omnichannel – People switch between devices and channels fluidly throughout their day. An integrated digital approach keeps your brand top of mind across that journey.

Personalization – With data and tools like personalized ads or dynamic websites, you can deliver hyper-relevant experiences that resonate deeply.

However, digital marketing alone isn’t a magic solution. It works best as one important component of a blended strategy. You still need great products, positioning and value proposition that motivates people to take action.

In my experience, the teams who spend adequate time developing quality digital plans, implementing with excellence and closely following the metrics are consistently the most effective. When done right, they see the highest ROI by optimizing spend towards the highest value opportunities.

Overall, I’d say a well-crafted digital approach thoughtfully integrated with other efforts provides an unmatched ability to reach customers – if you measure success based on the right KPIs and make data-driven adjustments along the way.

6. Is Digital Marketing a Good Career Choice?

Yes, I absolutely believe digital marketing offers one of the best career opportunities today. Here are some of the main reasons why in my view:

  • It’s a massive, fast-growing industry that continues to expand. Digital is becoming a necessity for all companies regardless of size or field. Skilled professionals are in high demand.
  • You learn highly transferable skill sets around analytics, strategy, design, content creation, social media – all of which are applicable across roles in many sectors beyond just marketing.
  • It’s very versatile work – no two days or clients are the same. You get to work across multiple channels, platforms and techniques which stays interesting.
  • There’s lots of room for specialization over time within fields like SEO, paid ads, sales and more based on your interests. Or you can keep a generalist skillset.
  • Salaries and career trajectories tend to be excellent compared to similar work. Senior leadership roles in digital marketing often have significant compensation packages.
  • You get to stay on the cutting edge of emerging technologies by following industry changes. It gives your skills continual chances to evolve and grow in value.
  • It’s fun work when you’re producing campaigns and content that engage internet users! There’s a real creativeness and problem-solving involved which makes it engaging as a profession.

Being a digital marketer has been personally very fulfilling for me. It’s lucrative, in-demand work where you learn something new every day. As long as you keep developing expertise, it affords great career mobility and opportunities. I highly recommend considering it!

7. How Much Money Can You Make in Digital Marketing?

Digital marketing as a beginner: how much money can you make?
how much money can you make even as a digital marketing beginner?

Not all digital marketing jobs are equal. Marketers with varied talents who work in management roles earn more than digital marketing experts. A digital marketer’s annual pay ranges from $40K to $97K.

While earnings can vary depending on your skills and experience, overall it’s definitely a highly lucrative field these days. Let me give you a sense of what you could potentially make:

  • Entry-level jobs like paid search or social media specialists typically pay $40-60k per year. Those roles represent the starting point out of college.
  • Within a few years of mid-level experience, salaries usually range from $65-85k at most companies for things like SEM, content marketing, analytics roles.
  • Senior marketing managers and directors who have strong generalist experience can break into the $100-150k range, sometimes higher in major metro areas or Fortune 500 firms.
  • Exceptional individual contributors and specialists focused on paid performance or other high-value channels have made over $150k at times.
  • Director/VP level marketing executives regularly clear $150k-250k annually with bonuses from leading large teams. The top earners break $300k.
  • Some particularly successful digital entrepreneurs I know who’ve built their own agencies consistently pull $300k-500k or more per year in profit/income.
  • The multi-million-dollar earners are often company founders who’ve sold marketing or ad tech businesses, authored bestselling books, or serve as CMO’s of public companies.

What’s helped accelerate earnings for myself has been taking on freelance or project work on top of full-time roles throughout my career. It enabled constantly gaining new skills while still getting paid well. Overall if you commit to continuously developing your expertise, consistent six-figure incomes are very achievable in digital marketing today.

8. Is There a High Demand for Digital Marketing?

Digital marketing professions are among the fastest-growing industries, with a high demand for social media marketing jobs and talent. According to LinkedIn, a digital marketing professional is one of the top ten most in-demand positions. SEO is a highly sought-after skill.

There is an extremely high demand for talented digital marketers right now. And it’s only continuing to grow over time as marketing activities continue shifting online. Here are a few key reasons why:

  • Digital transformation is happening across all businesses. Companies need help navigating platforms, driving online traffic and sales through engaging campaigns. They want to connect with customers via channels like Google, Facebook, YouTube, etc.
  • The ways consumers discover and research products/services before buying has changed dramatically in the mobile and social era. Organizations must adapt in order to remain competitive and reach the right audiences.
  • Advancing technologies like AI, personalization, analytics are disrupting long-held marketing practices. Skilled professionals who understand these topics are vital for success.
  • Demand far outstrips supply given the fast expansion of opportunities. Not enough graduates yet have the precise technical skills and experience employers require in many niches digital specialties.
  • The marketing department’s role has become even more critical for growth and revenue generation in the past decade. Companies are investing much bigger budgets into these teams and strategies as a result.
  • Small businesses especially struggle with limited budgets and need outside assistance. Consulting and freelance gigs remain widely available in this space.

In summary, digital marketing skills are a must-have nowadays. Anyone with capabilities in areas like SEO, paid media, content, analytics will likely always have good job prospects or consulting potential. I’d recommend specializing in a few high-demand channels if possible, through education or portfolio work. Staying on top of trends is also key.

9. What Are the Best Digital Marketing Courses?

You can find both free and paid digital marketing courses that are useful for beginners and for those wanting to stay current with digital marketing trends. Here are some of the best digital marketing courses for beginners:

  • Google Analytics IQ Certification (Free)
  • Hootsuite Social Marketing Certification (Paid)
  • Google Ads Certification (Free)
  • Google Search Ads Fundamentals (Paid)
  • HubSpot Content Marketing Certification (Free)
  • Digital Garage: Fundamentals of Digital Marketing Certification (Free)
  • YouTube Certification (Free)
  • HubSpot Inbound Marketing Certification (Free)
  • Facebook Blueprint Certification (Paid)
  • Stanford University’s Machine Learning Certification (Free)
  • DMI: Certified Digital Marketing Certification (Paid)

These courses are available online.

10. What Is the Cost of a Digital Marketing Course?

When it comes to the cost of digital marketing courses, there’s quite a range depending on factors like the certification, provider, and format:

Free courses: Many intro/beginner level certifications from major platforms like Google, Facebook, HubSpot, etc. are completely free to take at your own pace. They’re excellent for getting exposed to fundamentals.

Under $100: You’ll find many specialized individual courses on Udemy, Coursera across topics like SEO, social media marketing, email etc. in this price bracket. Frequent sales can drive prices even lower.

$100-200: Intermediate certifications that involve mentoring/projects from platforms/training firms tend to fall here. Examples include Google Ads certifications, Facebook Blueprint certification beyond intro lessons.

$300-500: Comprehensive programs from Anthropic, General Assembly covering multiple key disciplines over months would be at the higher end of this range.

$500-1000: For advanced certificates/nanodegree style programs from Coursera/Thinkific on very technical niche subjects involving lots of projects.

$1000-3000: Elite certifications from organizations like the Digital Marketing Institute involving capstone work. University postgraduate programs also fit here.

$3000+: Masters level marketing degrees and exec ed style programs from top schools are the most expensive professional options.

Overall, I’d recommend starting with free/low-cost paths to gain exposure, then focusing spend on intermediate/advanced programs from reputed providers once you identify your specialization interests. Sales and affordable payment plan also help make top courses feasible for all budgets.

11. Why Is Digital Marketing Important for Small Businesses?

Digital marketing is incredibly important for small businesses these days for a few key reasons:

Reach – Customers are spending more time online and on mobile, so having an active web presence and digital strategy opens you up to a much wider audience all across the world with fewer geographic barriers. This boosts your sales potential exponentially compared to relying solely on local traffic.

Competition – Big corporations have huge marketing budgets and name recognition and often outspend others. Digital lets scrappy startups compete better by targeting hyper-localized inquiries or building brands through compelling content. Proper optimization makes it possible for small players to rank alongside industry titans.

Metrics – Online platforms make it super easy to track what’s working and what’s not through data. As a solopreneur or small team, you don’t have resources to waste. Digital provides the analytics needed to maximize every dollar spent on the highest converting tactics. You can prove ROI up the chain quickly.

Cost – Building a website, maintaining social profiles, running Facebook/Google ads can be done for just dollars a day. Physical storefronts, print, TV are huge capital investments a bootstrap business couldn’t afford. Digital removes many barriers to entry and ups chances of being self-sufficient fast.

Education – Social allows demonstrating industry expertise through shares, YouTube shows how-tos, blogs teach readers. Increased knowledge establishes more trust in the brand which is hard to come by without referrals at a startup stage. It’s essential marketing.

I always encourage the businesses I consult for to prioritize digital – the opportunities it brings to get found through relevant engines and networks are invaluable for driving sustainability and growth without breaking the bank in early days.

Why Is Digital Marketing Important for Small Businesses?
Digital marketing beiginners; Why Is Digital Marketing Important for Small Businesses?

Thanks to digital marketing, small company owners can communicate with current clients online. Simultaneously, it makes it easy for businesses to contact potential clients who are most likely to be interested in their products and services. 

Everything about digital marketing is measurable, making it a highly successful marketing approach for small businesses competing with large companies. 

12. What Is the Role of a Digital Marketer? 

The role of a digital marketer is quite broad these days as digital has permeated all aspects of marketing. At a high level, here are some of the core responsibilities I’ve found in my career:

  • Developing comprehensive digital strategies to reach goals across multiple channels like SEO, paid media, content, email, social and more. This involves deep audience/market research.
  • Executing tactical campaigns and more routine community management across platforms like Google, Facebook, Instagram. Tracking performance and optimizing constantly based on metrics.
  • Creating engaging, optimization content like blog posts, social updates, videos, ebooks that attract leads and promote authority in their industry or niche.
  • Managing websites, landing pages, and other digital touchpoints to ensure smooth customer experience that converts visitors into leads and leads into customers.
  • Overseeing Google Ads, Facebook Ads, programmatic display campaigns. This involves setting budgets, bids, targeting and analytically measuring ROI.
  • Nurturing leads and growing email lists through captivating emails, gated content and loyalty programs to strengthen customer relationships over time.
  • Tracking qualitative and quantitative analytics with tools like Google Analytics, Ads, Facebook Insights. Analyzing data to improve strategies and identify new growth opportunities.
  • Collaborating closely with other functions like design, development, writers to bring campaigns, sites and digital assets to life.

Essentially, a digital marketer wears many hats – strategist, analyst, content creator, marketer. It’s highly versatile work at the intersection of business, psychology, technology and creativity. The brightest digital marketers are those who understand the right tools to use.

13. What Is the Difference Between Digital and Traditional Marketing? 

Here are the key differences between digital and traditional marketing:

Targeting – Digital channels allow for incredibly precise targeting based on countless demographic and behavioral filters. Traditional was often much broader.

Measurement – Digital provides comprehensive and immediate analytics on metrics like clicks, impressions, conversions. Traditional like TV was difficult to track effectiveness directly.

Engagement – Content can interact with customers online through shares, comments, reviews. Traditional was one-way with less customer involvement potential.

Budget – Digital often has much lower barrier to entry and higher flexibility for testing compared to print, TV campaigns requiring big productions.

Geography – Online reaches global audiences with a .com website and targeted ads. Traditional was limited by physical location and distribution range.

Personalization – Digital facilitates personalized experiences through dynamic content, behavioral retargeting that can recognize individual users. Traditional offered standardized mass messages.

Omnichannel – Digital strategies can coordinate seamlessly across multiple devices, touchpoints. Traditional usually involved distinct print, radio, etc. components.

Analytics – Digital provides immense data for optimization through tools like Google Ads, Analytics, etc. Traditional left marketers guessing about ROI much more.

In summary – while traditional certainly still has a place, digital has dramatically increased the precision, engagement and feedback capabilities available for evolving marketing approaches and meeting discerning modern consumers where they are. Both can be highly effective when used strategically.

14. How Long Does It Take to Become a Digital Marketer? 

Honestly, there’s no definitive answer for how long it takes to become a digital marketer – it truly depends on your individual background, skills acquired, and how intensively you’re able to devote yourself to learning. However, here are a few common timelines I’ve observed:

  • – If you’re starting from zero experience in marketing/business, plan on 6-12 months of focused self-study/coursework before potentially getting an entry-level job. It takes time to gain fundamental certs, familiarity with major platforms, and knowledge of principles/best practices.
  • – For those with a marketing/business degree or 1-2 years experience in roles like social media management, campaign execution, 3-6 months of extra digital certifications and portfolio projects would allow a transition into more mid-level roles.
  • – High-potential career changers who come from outside marketing but have transferable skills/analytical backgrounds could train themselves within 6-9 months to switch over if they pursue relevant internships or freelancing during that time.
  • – More advanced roles like paid search specialist, analytics manager typically require at least 2 years digital marketing work history plus certifications in applicable areas like Google/Facebook Ads to gain the necessary depth of expertise employers demand.
  • – Becoming a truly well-rounded strategic leader takes 5-10 years developing a broad skillset and track record of high-impact campaign results across channels.

What matters most is constantly absorbing new knowledge, honing applicable skills through work, and evolving your focus – don’t get stuck doing the same things once you grasp basics. Staying diligent and committed to continuous learning is key to improving career outcomes over time as an in-demand digital marketer.

15. How Can Digital Marketing Aid Your Company’s Growth? 

Digital marketing can greatly aid any company’s growth in numerous impactful ways:

Reach – Online presence allows your business to access a global customer base, not limited by geography. This vastly expands market potential.

Revenue – Well optimized marketing brings in highly targeted website traffic that converts into genuine leads and transactions. Over time, profits will scale.

Build brand awareness – Consistent multi-channel initiatives like SEO, social media increase exposure to your products/services and strengthen loyalty. It reinforces positioning.

Understand customers – Data from digital platforms provides unique insights into who your customers are, how they find/use your offering. Use this knowledge to develop increasingly relevant messaging and improvements.

Lower costs – Digital is often far more economical than traditional avenues once initial setup investment is made. Costs become variable based on performance rather than fixed, making growth more attainable.

Improve user experience – Learning directly from users reveals opportunities to streamline processes, better meet needs through your website/app. Satisfied customers are brand advocates who bring in more business.

Stay competitive – By prioritizing ranking, reviews and community presence online, you position your business as an industry leader. This attracts top talent as an employer of choice too over time.

In short – making digital marketing central to your strategy cultivates the demand, knowledge and operational excellence required for sustainable scaling. Even modest programs can significantly boost any organization’s growth trajectory when done right.

16. Is Digital Marketing Exhausting? 

Digital marketing certainly can be demanding at times given how fast-paced the industry moves and how much is constantly changing. However, like any career, maintaining a positive work-life balance is crucial for prevent burnout and enjoying the work long-term. Here are some thoughts on your question:

  • – As with many jobs, it depends heavily on the specific role and workload. Titles like social media manager sound chill but are action-packed with tight deadlines. And startups always require more hours at first.
  • – Digital requires staying on top of trends which is mentally taxing if done too intensely without breaks for other pursuits. Burning the candle at both ends leads to feeling overwhelmed instead of energized.
  • – It’s easy to get caught up optimizing endlessly and obsess over incremental gains. Occasional periods of experimentation/play help counteract this by mixing in more creative thinking.
  • – Metrics-oriented positions like analytics demand constant learning but also make it tricky to unplug from work nowadays since tools are mobile accessible 24/7.
  • – On the flip side, being passionate about the work makes learning feel intrinsically motivated rather than a chore. Maintaining fascination over the long-run prevents burnout.
  • – Seeking progression towards higher level marketing roles or starting a business unfortunately often necessitates overtime since timelines are self-imposed.
  • – But reiterating importance of work-life harmony to teams sets the expectation that everyone’s health and relationships take priority. A sustainable pace is vital.

In moderation with prudent time management, digital marketing career paths can absolutely be viable long-term if burnout risks are averted through self-care, delegation, and seizing any chances to recharge creativity away from screens. The work is fulfilling if handled right!

17. What is SEO in digital marketing? 

What is SEO in digital marketing?
Digital Marketing Beginner: What is SEO in digital marketing?

SEO, or search engine optimization, is one of the most fundamental pillars of any successful digital marketing strategy. At its core, SEO is the process of optimizing your website content, technical components, and off-site activity to increase the visibility of your pages in organic or non-paid search engine results.

Some key things SEO encompasses include:

On-page optimization – Things like using relevant keywords in your page titles, headings, URLs, and on-page content in a natural way. Properly structuring pages and ensuring no technical issues.

Link building – Earning links from other high-quality, authority websites to gain “votes” and improve your domain strength in search engines like Google.

Local SEO – Optimizing things like your business listings, citation building, and local content for services-based companies to rank locally.

Content marketing – Developing a regular content strategy and publishing routine focused on valuable, engaging topics that help targeted keywords.

Technical SEO – Ensuring faster site speed, proper response codes, metadata implementation, security, etc. so search engines can crawl/index smoothly.

Optimization – Tracking ranking progress, identifying additional keywords to target, monitoring competitor strategies, and refining techniques continually based on what works best.

Done correctly over time, SEO enhances your organic visibility, builds trust, and drives more free traffic with each improvement. It’s truly one of the most foundational and worthwhile digital investments for businesses.

18. Can a Digital Marketing Certificate Get You a Job? 

A digital marketing certificate on its own may help strengthen your resume and show employers a demonstrated interest in the field, but it’s usually not enough alone to guarantee landing a job. Here are a few thoughts on what it takes:

  • Certs prove your dedication to learning, but many entry-level roles desire some hands-on experience too through internships, freelancing, or relevant work history.
  • Be sure to highlight any projects, case studies or work samples you’ve produced as part of a certificate program. These tangible works showcase you can apply concepts.
  • Network aggressively! Introduce yourself to digital agencies, marketers on LinkedIn from completed courses. Look for informational interviews to turn contacts into recommendations.
  • If lacking experience, focus cover letters on passion and willingness to learn. Consider lower-paid/contract gigs to build experience where salary not as important yet.
  • Stack multiple certificates in key areas like Google Ads, Analytics, Facebook Blueprint. Breadth impresses recruiters more than a single cert alone.
  • Strong communication skills and problem-solving abilities are also crucial for many roles, so focus on developing soft skills too.
  • Continuous self-study beyond just the minimum program requirements shows ongoing commitment to stay relevant in this rapidly evolving field.

So, while certs signal skills, you’ll maximize job prospects most by combining them with real projects, a focused network, and willingness to prove yourself at any opportunity. Maintaining motivation and flexibility also helps land that first break into digital marketing!

19. What are the qualifications for Digital Marketing? 

When it comes to qualifications for digital marketing roles, there are a few common baselines you’re likely to encounter:

Education: While not always essential, many employers prefer a Bachelor’s degree, preferably in marketing, communications or a related field. Shows aptitude for higher learning.

Technical Skills: Proficiency with Google/Facebook Business suites, SEO fundamentals, email marketing platforms, CRM systems, HTML/CSS knowledge. Having certifications here proves competency.

Soft Skills: Excellent written and verbal communication, problem-solving, multitasking, attention to detail. Marketing demands dexterity working with various teams and situations.

Experience: 2+ years experience in related fields like PR, social media management, customer support provides practical application of concepts. Internships also help level up.

Passion: Genuine enthusiasm and curiosity for emerging technologies, tactics. Reading industry news, participating in communities keeps knowledge fresh.

Goals: Being able to articulate measurable objectives when promoting campaigns demonstrates ability to think strategically.

Portfolio: Having case studies, samples of previous work available (without NDA conflicts of course) greatly supports applications at interview stages.

Traits: Adaptability, comfort with ambiguity, constant learning mindset are huge assets in such an evolving landscape.

Of course, certain startups may consider enthusiastic candidates without all these items checked off if they show initiative in other ways. But overall, this covers many of the common screening bars potential employers have when recruiting digital stars!

20. What Qualifies a Digital Marketer? 

The finest digital marketers are not only creative and analytical, but they also have well-balanced plans and can act and think on their own. 

The key qualifications and skills that qualify someone as a successful digital marketer:

Strategy – The ability to think big picture and map out comprehensive campaigns across multiple channels is crucial. A sound understanding of digital landscapes, metrics, buyers’ journeys.

Creativity – Developing compelling, shareable content is an art. Talent in copywriting, design, analyzing trends to stay ahead of the curve separates great marketers.

Technologist – Digital moves fast so keeping up with evolving platforms, tools through self-study is a must. Testing technical skills like coding minimally is a huge plus.

Analytics – Being obsessed with data and insights provides the evidence to optimize. Skilled with Google/Facebook suites, defining KPIs, tracking ROI.

Collaboration – Strong interpersonal skills allowing productive partnerships across teams. A collaborative nature rather than working in silos.

Projects – Hands-on experience implementing strategies through case studies you’ve managed end-to-end is invaluable. Shows ability to juggle initiatives.

Social Savvy – Thriving with beloved clients, competitors and communities on social platforms indicates innate understanding of rapport and relationships.

Drive – Ambition to thrive in a results-oriented field stimulates growth. Continuous self-improvement exhibits commitment to excellence.

Enthusiasm – Authentic passion for marketing, technology keeps knowledge and skills progressing over the long haul through any challenges or changes.

In short – lifelong learning abilities, expertise in both analytical and creative challenges qualify modern digital pros to architect comprehensive campaigns that move businesses forward meaningfully.

What are the Qualities a Digital Marketer?
Qualities a Digital Marketer: Digital Marketing Beginner.


While this blog covered many useful basics digital marketing for a digital marketing beginner, truly becoming an expert digital marketer requires continuous strengthening of both hard and soft skills through diverse experiences. The field evolves so rapidly that staying ahead demands a dedication to lifelong learning.

I hope unpacking these 20 things provides a solid starting point regardless of background. The opportunities awaiting those willing to develop comprehensive strategies, analyze complex datasets, produce shareable content and build communities through versatile platforms are tremendously rewarding both personally and professionally.

For any beginners considering a move into digital, start practicing the fundamentals immediately through low-risk tests and experiments. Look for mentors already succeeding to glean tactical advice applicable to your niche. Confidence emerges through action more than theoretical studying alone.

Most importantly, focus relentlessly on outcomes that progress your clients’ businesses forward meaningfully. Data should drive all optimization so time and budgets generate maximal value. Creativity without structure or structure without empathy quickly leads to diminishing returns.

With patience and persistent refinement of strengths, I’m certain each reader can elevate themselves and others to new levels of performance within digital. There has truly never been a more energizing or impactful time in the history of marketing to build brands and brands that build legacies. Wishing you all the very best on your journey ahead!

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