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Free Technical SEO Checklist 2023 for Beginners

SEO Checklist 2023

Are you having trouble getting your website pages to show up in search engine results? This free technical SEO checklist can help you pinpoint and fix problems that are keeping search engines from finding, indexing, and ranking the content on your site.

SEO is made up of three main parts: technical, on-page, and off-page. On-page SEO is all about the elements of your content that you have control over, like keywords and formatting. Technical SEO, on the other hand, focuses on the behind-the-scenes elements of your website, like its structure and code.

What Is A Technical SEO Checklist, And How Can It Help You Optimize Your Website?

It’s a list of tasks that you need to complete to make sure your website is optimized for search engines from a technical point of view. Technical SEO is all about making sure your website is technically sound so that search engines can easily understand and index it.

  • Learn how search engines view your website,
  • Discover the criteria they use to rank it,
  • And make adjustments to enhance your website’s visibility.

Save this technical SEO checklist for later reference when you complete a task, but for now let’s begin going through the checklist.

The Ultimate Technical SEO Guide For The Year 2022

By using a technical SEO checklist, I was able to increase the number of users on my website to over 158,000. While some of the tasks on the checklist may not be directly related to technical SEO, they still had an impact on it indirectly. It’s important to keep in mind that technical SEO is an ongoing process and it’s important to regularly check and update your website to ensure it’s optimized for search engines and users.


1. Make Your Website SSL-Ready

Google’s John Mueller previously stated,

“We see it as a positive indicator if you can move to HTTPS”.


Google began encouraging safe sites by providing them a ranking advantage over non-secure sites in December 2014.

Otherwise, you will lose search ranks if you do not migrate your website to the HTTPS protocol.

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Because this technical SEO checklist is for non-technical bloggers and marketers, let me recommend a plugin.

This is how you do it:

  • Access your WordPress site.
  • Navigate to the Plugins directory.
  • Look for ‘Really Simple SSL’.
  • Download and install it.

And you’re all set. You can also return to the dashboard to check on your progress. It displays the number of pages protected by an SSL certificate.

2. Have Only One Version of Your Website Domain

Domains typically have multiple versions, such as and Search engines such as Google will treat both versions as distinct websites.

One Version of Your Site (Free Technical SEO Checklist)
Free Technical SEO Checklist: keep one Version of Your Site

Here’s how to route all of your addresses to the same version of your website:

  • Go to DNS records
  • Use the Type A as @
  • Add @ as value for www Name

As a consequence, each version receives its own page ranking in search results, dividing your link juice across the two sites. Ensure that both versions are redirected to the one in order to avoid losing visitors to your site.

Setting up permalinks is critical for technical SEO. Permalinks mostly influence your website’s on-page ranking elements.

Incorrectly constructed permalinks can also result in duplicate content concerns, resulting in poorer search engine results for your site.

To set up permalinks on your WordPress blog or website, follow these steps.

  • Navigate to the Settings section of the WordPress dashboard.
  • Make use of the ‘Permalinks’ feature.
  • Select the post name option.

Make sure all of your site’s URLs are well-structured. Links like as:

And make use of URLs like this:

Domain Flipping Guide: How to Flip Domain Names Quickly

On WordPress, all you have to do is go to ‘Permalinks’ in ‘Settings’ and pick ‘Post name’ from the permalinks choices.

Configure Permalinks
Free Technical SEO Checklist: Configure Permalinks

4. Analyze Google Analytics Tool

Of course, adding your site to Google Analytics is not on the technical SEO checklist. However, doing so will allow you to track your site’s traffic, page views, and visitor traffic sources.

MonsterInsights plugin
Free Technical SEO Checklist: MonsterInsights plugin

With such information, you can concentrate on technical SEO concerns. That’s why I’ve added it to our to-do list. In order to link WordPress to Analytics,

  • Navigate to Plugins.
  • Search ‘Monstersights.’
  • Install and activate this plugin.

This will link your WordPress site to Google Analytics automatically. You may also use the Google Site Kit plugin for this purpose. But first, you must link your website to Google Analytics.

Google Analytics for Embounce
Free Technical SEO Checklist: Google Analytics for Embounce
Google Analytics Dashboard

And here’s how you do it:

  1. Navigate to Google Analytics.
  2. Jump on the administrator
  3. Create the new property.
  4. Choose a currency and a country.
  5. Include any further information.

That’s all there is to it! Google Analytics will immediately begin tracking your visitors.

5. Register Your Website with Search Engines (Yandex, Google, Bing)

Crawlers are bots that visit your site and index it for search engines. Of course, indexing your site in search engines is out of your hands. But you can make it easier for search engines like Google to crawl and index your site.

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Search Console for H-Supertools
Free Technical SEO Checklist: Search Console for H-Supertools

I suggest connecting your site to Search Console and concentrate on interlinking your web pages for this purpose. Index your website in search engines such as Google, Yandex, and Bing. All you have to do is add your site to Bing Webmaster Tools.

Bing Webmaster Tools
Free Technical SEO Checklist: Bing Webmaster Tools

6. Ensure Your Website Is Mobile-Friendly (Technical SEO Checklist)

People utilize mobile gadgets more than ever before. So, if your website isn’t mobile-friendly, you’ve already lost a lot of traffic from people who use their phones or tablets to browse websites.

PageSpeed Insightsj for Mobile Responsiveness
Free Technical SEO Checklist: PageSpeed Insightsj for Mobile Responsiveness

Make sure your site is responsive, and test it on all devices.

7. Include Social Media Share Buttons

Again, it isn’t a must for a technical SEO checklist! However, including social network sharing buttons on your website will help you enhance both social signals and user engagement.

Free Technical SEO Checklist: include social media share buttons
Free Technical SEO Checklist: include social media share buttons

Social shares also aid in the development of links back to your website, which improves the site’s search engine results. All you have to do is look for’social share’ plugins, install, and activate them. Right present, there are several social sharing plugins accessible.

Social sharing plugins
Free Technical SEO Checklist: Social sharing plugins

8. Repair any broken internal and external links.

Broken links are ones that, when clicked, do not take the user to the intended destination. They have a poor design and provide a poor user experience. Poor link structure has an impact on your website’s search engine rankings.

Broken Links
Free Technical SEO Checklist: Broken Links

Repair any broken links on your website and delete any pages that are no longer available to visitors. Look for the following pages:

  • 301 or 302 redirect to a different page
  • Page 4XX error
  • Pages that are orphaned (not linked to at all)

9. Remove Duplicate Content

Duplicate content harms your search rankings and is a big contributor to the site’s poor ranks. Remove all duplicate material from your website, and if necessary, use 301 redirects to send users to a canonical copy of that content.

avoid duplicate content
Free Technical SEO Checklist: avoid duplicate content

I’ve already mentioned submitting only one version of your website. This is duplicate material since Google considers both versions to be separate websites. As a result, you must select one version and redirect all others to it.

You can avoid content duplication by doing the following four things:

  1. Don’t write about the same keyword twice.
  2. Duplicate material should be redirected to the canonical URL.
  3. Do not republish information that has previously been published on your site.
  4. To the duplicate page, add a canonical link element.

Additionally, make certain that all of your blog posts rank for a variety of keywords. If not, Google will deem them duplicate material.

10. Ensure that your website has an optimized XML sitemap.

An XML sitemap is in charge of ensuring that your material is available to all search engine crawlers. Whether you have a WordPress site or not, this is an important aspect of the technical SEO checklist.

XML Sitemap
Free Technical SEO Checklist: XML Sitemap

Check that the URL of each page on your site is included in the XML sitemap file. Improve the XML sitemap if required by using dynamic URLs from your WordPress blog.

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11. Use Canonical Tags on Your Website’s Pages (Technical SEO Checklist)

Using canonical tags is like stating “This page which you discovered is the same as this page.” to search engines. So, if two URLs refer to the same content, identify it using a canonical tag.

This is critical for a technical SEO checklist since it will assist Google in understanding your site layout and crawl efficiency.

Use Canonical Tags
Free Technical SEO Checklist: Use Canonical Tags

If you have a WordPress website, don’t forget to use Yoast or manually put a canonical tag in your theme’s header.php file.

12. Improve the names and sizes of your image files

Change the extension of all your photos to PNG or WebP and properly label and size them. The latter is more generally supported by search engines, while PNG is also popular.

Optimize Images
Free Technical SEO Checklist: Optimize Images

It’s not just about file names and sizes; think about alt tags and picture descriptions as well. This will assist crawlers in correctly understanding and indexing your picture assets.

13. Specify Your Robots.txt File Correctly (Technical SEO Checklist)

It is also on the technical SEO checklist. This file is useful for search engine bots since it displays the crawl pathways for your site. As a result, make sure you provide the robot’s file where crawlers can access each page.

Plugins like as RankMath and Yoast allow you to add and change the robots.txt file. You can also do it manually by following Google’s instructions.

14. Make the Most of Schema Markup

Schema Markup is a sort of microdata that you may add to your websites to improve their SERP rankings. It aids search engines in comprehending the content on your site. A search engine should be able to tell if you have answered a query. has a massive collection of Schema Markups.
Free Technical SEO Checklist:

Consider video, reviews, or items, and you will have schema markup for them. And it’s highly effective at improving your search engine rankings.

15. Remove Unnecessary Plugins

If you manage your content on WordPress, like I do, keep in mind that each plugin might have an impact on SEO. Why? It adds a collection of code to your site, slowing it down and making other modifications.

Plugins slow down your website
Free Technical SEO Checklist 2023 for Beginners 24

Plugins like ShareThis and AddThis, in particular, may harm your technical SEO checklist since they employ inline scripts to share a link on your website, which directly affects the load speed of a webpage.

So there you have it: a comprehensive technical SEO checklist for your WordPress site. Even if you are a newbie or have a non-technical background, I hope this helps.


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Chukwunonso Samuel

Written by Chukwunonso Samuel is a website that assists affiliate marketers in increasing their revenue. We provide a wide range of services, such as website design, content generation and affiliate marketing consultancy.

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