Use TikTok for Affiliate Marketing

How to Use TikTok for Affiliate Marketing (3 Key Tips)

Discover the untapped potential of TikTok for affiliate marketing with our guide featuring 3 essential tips. Learn how to leverage the platform's unique features and captivate your audience, enhancing your affiliate success and increasing your earnings exponentially.

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Finding the right social media platform to market your content as an affiliate can be difficult. The algorithms on Facebook and Instagram are tough to grasp, making attracting traffic to your affiliate website challenging.

TikTok is a popular site that can help with your affiliate marketing approach. You may reach new audiences by creating captivating videos, advertising on TikTok, and boosting link click-through rates.

This article will give you an overview of TikTok and how you may leverage it in your affiliate marketing efforts. Then, using three simple techniques, we’ll teach you how to advertise affiliate content on TikTok. Let’s get started!

TikTok Affiliate Marketing 101

TikTok is a video-focused social networking platform with over one billion subscribers. People may upload, enjoy, and share short videos on this platform:

TikTok's home page.
In the United States, about half of TikTok users are under 29. If your items appeal to younger viewers, TikTok might be a potential venue for affiliate marketing.

On users’ “For You” pages, TikTok’s algorithm highlights relevant and engaging content. Because of this tailored structure, you can increase audience engagement:


The following are some advantages of promoting affiliate content on TikTok:

Many TikTok affiliate marketers, for example, create entertaining videos that sell items and interact with their audiences:

TikTok affiliate

However, creating affiliate videos on TikTok has significant drawbacks. You cannot paste a clickable link into your videos. You may put a URL in your bio, but you must upgrade to a business account to do so. We will discuss this option more in this post.

Placing ads on TikTok might be costly. An ad campaign costs $10 per 1000 views. Therefore, advertising on Facebook or Instagram may be less expensive.

How to Get Started with TikTok Affiliate Marketing (3 Tips)

Once you’ve started creating TikTok content, you’ll need to devise an advertising plan. Here are our top affiliate marketing recommendations for this platform!

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1. Create Unique Content

Creating unique videos connected with user interests is one of the most excellent methods to begin affiliate marketing on TikTok. You can improve views and interaction over time by staying current with trends and hashtags.

Vanesa Amaro, for example, is a housekeeper who uploads cleaning tips and promotes affiliate cleaning goods. She has earned over five million followers by establishing her specialty and continuously producing videos:

Personal affiliate TikTok of Vanesa Amaro.

To make TikTok videos, you must first register a personal account. Then, under your profile settings, navigate to Manage Account and select Switch to Business Account:

Switching to business account on Tiktok.

You may now include a bio link to your affiliate website and product description. You only have one URL on your profile. However, we advocate using a tool like Linktree to create a landing page with many URLs:

TikTok Linktree example.

You can now make your first TikTok video! We recommend keeping the TikTok audience in mind when you do this. The most popular categories with the most views are entertainment, dancing videos, and pranks.

Here are a few pointers for creating high-quality TikTok videos:

  • Find your niche.
  • You can create entertaining content for younger viewers.
  • Use trending sounds.
  • Post frequently and consistently.

You may begin promoting your affiliate items once you have the following: For example, you might wear a brand’s apparel in a film to advertise it:

Use TikTok for Affiliate Marketing: TikTok affiliate product

TikTok analytics can measure video interaction. This data will allow you to concentrate on creating high-performing content. Lastly, the Creator Fund allows you to earn money directly from TikTok.

2. Launch an Ad Campaign

It can take a long time to build an organic following. Consider employing TikTok advertising to expedite this procedure. This method can help you target your audience and increase website traffic.

To start, register for TikTok advertising. You must define your company and submit your billing information:

TikTok ads manager

Once you complete the sign-up procedure, it will take you to your Ads Manager dashboard. Click on Campaigns, then on “Create”:

TikTok create ad campaign

Then, to change your ad, go to custom mode. You can opt to use Simplified mode to save time:

TikTok ads manager mode

You must now select an aim. For this example, we chose traffic, which can drive more traffic to your website:

TikTok ads objective: Use TikTok for Affiliate Marketing

After that, give your Campaign a name. You can also set a daily budget on this page:

TikTok campaign settings

You can give your ad group a unique name or choose the auto-generated option. Then, for the promotion type, pick Website.

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TikTok ads group

You’ll then need to decide where you want your ad to appear. TikTok will decide for you if you select automatic placement. ” You may also advertise your ad on TikTok streams, the News Feed app series, or Pangle:

TikTok ads placement

Choose either custom or automatic targeting. To know the exact region, language, gender, and age of your audience, we advise custom targeting:

TikTok ads targeting

Set a daily budget and an ad schedule after that. You may even promote your ad during specified times of the day:

TikTok ads schedule

Select the bid strategy at the bottom of the page. You can see what each choice is ideal for by hovering over it:

Use TikTok for Affiliate Marketing: TikTok ads bid strategy.

Also, for your commercials, attach a video. You can add custom text and interactive add-ons: Then, for your commercial, attach a video. You can add custom text and interactive add-ons:

TikTok Ads, using TikTok for Affiliate Marketing.

Include the URL if you’re directing visitors to your website. Once you’re finished, click Submit.

3. Promote Recent Content

You can also advertise your most current TikTok clips with a business account. Rather than creating new videos for an ad campaign, you may want to promote existing footage to a larger audience and increase your website’s traffic.


To begin, navigate to your TikTok profile and select Settings and Privacy. Then, select Creator tools.

Select “Promote” from this tab; this will provide a list of your publicly available videos:

Choose the video that you will use in your advertisement. Next, choose a promotion target. You may opt to concentrate on increasing website visitors so that you can direct readers to your affiliate website:

Enter the URL of your website or affiliate link. Then, choose the unique action button:

You may now select between automated and custom audience promotions. You can target your audience by choosing gender, age, and interest here:

You’ll also need to specify your budget and time frame. Finally, go through your promotion and deploy it!

Conclusion

TikTok is a popular social media platform for affiliate marketing. You can start crafting interesting content that advertises your products and website by creating a TikTok account. You can also run advertisements on particular For You pages to increase exposure and clicks.

To summarize, here are three successful ways to begin affiliate marketing on TikTok:

  1. Create unique content and incorporate affiliate links into your bio.
  2. Launch an advertising campaign.
  3. Promote new content.