As I’ve seen firsthand with my own affiliate marketing strategy, voice search has quickly become essential for connecting with target audiences. I’ve noticed consumers searching via Alexa, Google Assistant, and other voice platforms skyrocketing in recent years.
For affiliate marketers, ignoring this powerful trend would mean missing out on a huge opportunity to engage customers via an increasingly important channel. With voice search rapidly altering how people interact with information, businesses must adapt to remain competitive.
This article provides valuable tips you can implement now to optimize your affiliate marketing for voice search in 2023. If you’re an affiliate marketer looking to gain an edge, there are practical strategies within this piece that can absolutely help you succeed.
Understanding Voice Search.
Voice search has completely changed how people interact with information online, including for researching products and services as potential customers.
Instead of typing queries into a search box, consumers simply speak their requests aloud into a device like Amazon Alexa, Google Home, or Apple Siri. The device then uses speech recognition and natural language processing technology to interpret the spoken query, determine the user’s intent and return relevant results.
This type of more “natural”, conversational searching has many benefits for users – it’s often faster, easier, and more intuitive. But for businesses, voice search presents new opportunities and challenges that must be addressed.
Popular voice search platforms available today
The rise of voice assistants like Alexa, Google Assistant, Siri, and Cortana has been phenomenal to witness. Each of these platforms gives consumers access to voice search in a slightly different way:
Amazon Alexa: As someone who owns an Amazon Echo, I’ve found Alexa to be revolutionary in terms of making routine tasks hands-free. Using just your voice, you can get weather and news updates, control smart home devices, set timers, and much more. Alexa has quickly become the default voice assistant for many due to its wide capabilities and ubiquitous Echo devices.
Google Assistant: Integrated into everything from Android phones to Google Home speakers, I find Google Assistant to be a best-in-class voice searcher. Its ability to detect and respond to long, complicated queries is virtually unmatched. For truly optimizing your content for voice search, understanding how Google Assistant works and what it favors is essential.
Apple Siri: While Siri’s voice recognition and response capabilities have lagged behind competitors, it remains the default option for millions of iPhone users. Because of this, optimizing at least some of your content for Siri voice searches can still pay off – especially for reaching local customers searching within a particular business category or geographic area.
Microsoft Cortana: I’ve personally used Cortana as least of the four major assistants, though it still has an important niche within the Windows ecosystem. Depending on your target market, optimizing at least titles, headers, and snippets for Cortana’s unique capabilities and preferences may be worth testing.
Overall, as a digital marketer optimizing for voice search, I focus the majority of my efforts on Alexa, Google Assistant, and Siri since they command the largest user bases. But testing optimizations for all four platforms remains valuable – you never know when a smaller voice assistant could provide a vital edge in reaching the right customers at the right time.
Voice search platforms have grown increasingly popular over time, enabling more and more people to use them for finding information, products, and services online. For affiliate marketers looking to maximize their affiliate marketing strategy on voice search platforms and reach a wider audience. In the following section, we’ll examine its effects on affiliate marketing as well as the challenges and opportunities it presents affiliate marketers.
Impact of Voice Search Search Marketing
Voice search has utterly transformed how people find information and products online, and this shift is both a challenge and an opportunity for affiliate marketers. I’ve seen firsthand how voice search has changed user behaviors:
Instead of typing queries into Google, Bing, or other search engines, people simply speak their requests aloud into devices like Alexa or Siri. This has led to a surge in longer, more conversational searches focused on long-tail keywords and phrases.
For affiliate marketers, adapting to this new reality means:
- Optimizing for long-tail keywords that match how voice searchers actually talk
- Structuring content in short, “snackable” blocks so voice assistants can easily return relevant excerpts
- Using inclusive “you” language that mirrors how people form voice queries
- Where possible, targeting local keywords that capture hyper-local voice searches within a specific location or area
- Improving metadata and snippets by focusing on titles, headers, and descriptions that match conversational intent
- Constantly monitoring performance data to identify what optimizations are – and are not – working for voice searchers
These strategies have paid huge dividends. By re-orienting my content, links, and promotions around how voice searchers behave, I’ve seen significant growth in voice search traffic and conversions over the past year.
The bottom line: while voice search presents fresh hurdles, those able to adapt quickest will gain the greatest rewards. For affiliate marketers willing to test, learn and optimize, voice search opportunities far outweigh any initial challenges.
Affiliate Marketing Strategy for Voice Search.
Yes, voice search is absolutely reshaping how people discover products and services online. As an affiliate marketer, optimizing for voice search will be key to remaining relevant and driving traffic to your affiliate links. Here are my recommendations:
- Focus on questions, not just keywords. With voice searches, folks ask questions not keywords. So think like your audience. What questions would they ask related to what you’re promoting? What answers solve their needs? Tap into the questions behind their searches, not keyword phrases. Provide recommendations that answer the real questions potential customers are asking.
- Keep it conversational. When optimizing for voice search aim for a conversational tone. Write like you’re speaking to a real person, not a search engine. Keep sentences short and simple. Use everyday language. Speak directly to the reader, not around them. Avoid formal, technical, or complex wording. Get rid of unnecessary words. Let the natural cadence of speech guide your writing. By mirroring how folks actually talk, your content will sound more natural when read aloud – making it easier for listeners to understand and engage with. Conversational. Simple. Direct. Those are the keys to writing for voice.
- Cover the basics first. When optimizing for voice search, answer the basics first. Cover the fundamental questions searchers have when they’re just getting started. Aim for the common, beginning queries – the questions folks have when first researching a product. Get in front of those initial searchers by providing simple, straightforward answers to the fundamental questions. Tackle the basics. Cover the obvious, essential information. This will help your content show up for – and satisfy – the large number of people in the early stages of research. Start with fundamentals. Dive deeper later. But first, answer those basic, common questions to capture the maximum number of new visitors.
- Keep it concise. For voice searches, keep your answers short and sweet. With voice assistants, people prefer concise answers. So give brief, bullet-pointed recommendations that get straight to the point. Long explanations won’t work well when read aloud, so cut out extras. Focus on the most essential facts and recommendations. Get in, make your points, then get out. Lengthy wording and nuanced details often get garbled when synthesized into speech. So keep it simple and to the point when optimizing for voice. Concise content is best. Give them the Cliff Notes version: short, snappy recommendations that work when read aloud by AI voices.
- Include pros, cons, and comparisons. For voice searches, provide balanced answers. Give voice searchers the good and the bad. Weigh pros against cons. Compare similar products objectively. Come across as unbiased for credibility. Provide balanced comparisons in bullet points. Lay out the pros, cons, and key differences between options in simple lists. Avoid favoring any one product. Come across as impartial. Give voice listeners both sides so they can make informed decisions. Show you considered all angles, not just what makes you money. Unbiased recommendations will carry more weight. Provide impartial information. Let voice searchers decide what’s best for them.
- Use Long-Tail Keywords: For voice search success, mirror how people actually talk. Listen for questions, concerns, and needs in everyday speech. Then use those words and phrases in your own content. Match the casual language of voice searches. Aim for a natural, conversational tone.
Answer the intent behind people’s questions. Fulfill their needs. Solve their problems. Help them make decisions. Tap into what drives their searches, not just keywords. Provide relevant info for the questions you hear people asking.
- Focus on Local SEO: Local voice search optimization is critical. Make it easy for Google to find and recommend your business. Start by displaying the essentials everywhere: name, address, and phone number. Get listed on Google Business Profile and local directories. Optimize pages with location keywords: your name + city, neighborhood. Link to your Google Business profile and local listings from your site. By prominently sharing your local credentials and optimizing for local searches, you give Google what it needs to recommend your business for voice queries nearby.
Nail the basics. The rest takes care of itself.
- Content Creation with Voice Search in Mind: When optimizing for voice search, keep it simple. Use short sentences, everyday language, and avoid jargon. Imagine an AI reading your copy aloud – make it easy to understand. When you’re writing, ask yourself: Will a voice assistant reading my page confuse users? Or will it clearly convey key points in a relatable way? Aim for an elementary school reading level – short words, active verbs, and avoid complex structures. Limit yourself to around 15-20 words per sentence. Focus on the concise facts that matter most. Leave out nuanced details and technological specifics – they may trip up text-to-speech software and leave listeners lost. By writing in a direct, no-nonsense style with simple phrasing and minimal technical language, you give voice-enabled devices a fighting chance of communicating your message clearly. Ultimately, that means a better experience for the end users who find your content through their voice searches.Keep it simple, speak human – that’s the secret to optimizing your written word for voice.
- Ensure Mobile-Friendliness of Your Website: For voice searches, mobile optimization matters most. Most voice queries happen on smartphones, so your website needs a mobile-first approach. Optimize images for fast loading on mobile. Reduce file sizes to improve load times when folks search for you from their phones. Make sure your content looks good and functions well on smaller screens. Style sheets need media queries for responsiveness. Take a mobile-first mindset – design and develop for mobile first, then scale up for larger screens. By optimizing your site for the devices people actually use to do voice searches, you’ll ensure a positive experience for those visitors – and improve your chances of capturing them as customers.So make mobile optimization a top priority if you want to succeed with voice search.
- Optimize website speed and performance: For voice search success, speed is key. Website speed affects how you rank in both voice and traditional search results, so optimize your site for fast performance. Compress and resize images to reduce load times. Consider a content delivery network that caches & serves your images and assets faster. Optimize embedded videos to autoplay muted by default for instant loading. Reduce page size by minifying CSS, JS, and HTML. Eliminate unused and unnecessary plugin files. Aim for under 2 seconds for your page speed. The faster your site loads, the better chance it has of ranking high – and providing a positive experience – for voice searchers.So whether folks use their voice or keyboard, speed is critical. Make your website fast to optimize for all searchers.
- Schema Markup: Schema markup helps your site optimize for voice search. Adding schema to your site helps Google and other assistants understand what your pages are about. This can boost how you rank for voice queries and traditional searches. Schema provides extra meaning and structure around your content using code. It offers a way to tag things like reviews, FAQs, products, and more. By labeling stuff on your site – products, reviews, articles – you clarify what’s what for search engines. Schema gives machines grasping what text means vs just presenting text alone. So add that schema markup. It helps Google “decode” your website, improving voice search ranking and exposure for your business.
Follow these tips for voice search success and improve affiliate marketing outcomes:
- Use conversational phrases that mimic how people talk
- Go short and simple with advice/recommendations
- Answer basic questions to reach new visitors
- Provide balanced comparisons and unbiased recommendations
- Mirror natural speech in your wording and tone
- Make it easy for Google to identify your business for local queries
- Optimize images, site speed, and performance for voice search
- Add schema markup to clarify what your content is about
By adapting your strategies and content for the voice era, you’ll reach the fast-growing number of people searching by voice. This unlocks a new channel for driving traffic and sales through your affiliate links.
Leverage Voice Search to Drive Affiliate Marketing Success
Voice search offers a huge opportunity for affiliate marketers – if you adapt. By optimizing your content for voice, you can tap into an expanding audience and drive more traffic to your affiliate links.
The rise of voice assistants means more competition for top search results. To stay ahead and succeed with voice search, continually improve your strategies for this evolving technology and changing user behavior.
The tips we discussed can help improve your affiliate marketing performance in the voice era: using conversational phrases, keeping advice short and concise, answering basic questions, providing balanced product comparisons, optimizing for local queries, ensuring your site loads fast, and using schema markup.
If you apply these recommendations by adapting your strategies and rewriting content in a “voice-first” style, you’ll be positioned to take advantage of the voice search boom for your affiliate business. Now is the time to get started!
Voice search is changing how people find info online. Affiliate marketers must evolve to reach this growing audience and improve results. By optimizing for voice: using conversational phrases, short sentences, and making content easy for AI voices to read you can better reach voice searchers. Think about questions your audience would ask vs keywords.
Optimize your site for local search and speed to rank higher for voice queries.
Continually test strategies, tools, and technologies as voice search evolves.
By adapting content, anticipating user needs, competing locally, and optimizing technical SEO you can leverage voice search for success now & evolve with this fast-changing search landscape. Together we’ll continue refining our approaches to take advantage of opportunities in this exciting, ever-shifting digital marketing world.