You’re creating good content across several channels and amassing a solid audience, awesome! But why stop there? You want your videos to reach as many people as possible as fast as possible, right? Our helpful cheat sheet will help you get a good start on content exposure and marketing, guiding you to the next level of success!
1. Check Your YouTube Fundamentals
Analyze your basics to ensure you’ve checked all the optimization boxes, such as a keyword-rich title, an informative description, and an eye-catching custom thumbnail. Check that your channel has a fantastic About Page with up-to-date contact information, and that your channel art (banner, icon) is consistent and matches the emphasis of your content.
These basic techniques will aid in content discovery on YouTube, either through search or because YouTube promotes it! Use hashtags on TikTok and Instagram to help potential viewers discover you.
2. Encourage viewers to subscribe to your channel and share your content.
This may seem simple, but if you want to promote a video, social media is ideal for spreading the word and allowing others to share the material in their feeds.
When you make and upload a video, notify your target audience by distributing it on social media and encourage them to watch, comment, like, and share it.
3. Create the Right Content for the specific Platforms
Long-form material may do exceptionally well on YouTube. However, in the age of Shorts and other fast consumable content like TikTok, Stories, and Reels, your target audience may not have the time or desire to view a video that would eat into their day.
If your video content’s retention rate reduces drastically at any time in the video, use that information to determine the right length of your content henceforth. If you strike the right chord with the people on the right video platform, your content will market itself!
4. Use a Community Forum to Promote Your Content
You may be a member of a community forum, but have you ever considered marketing your video on one? There are several communities geared toward YouTubers and other video makers, and if your posts and videos add value, you’ll discover a plentiful source of exposure. Simply follow the rules. Remember that this isn’t an advertising site, so don’t spam or beg for subscribers, since this might harm your reputation.
5. Work with other creators to tap into their audience. Reach
Collaboration with other producers is a strategy used by many growing video artists to increase their audience. This technique not only provides you exposure, but it also exposes you to a completely new audience! A benefit is that because you’re working with a content creator they already know, like, and trust, those new viewers are more inclined to subscribe to your channel.
We’re just as enthusiastic as you are to watch you develop as a creative. You’re producing excellent stuff, so get it out there and market it!
You’re creating good content across several channels and amassing a solid audience, awesome! But why stop there? You want your videos to reach as many people as possible as fast as possible, right? Our helpful cheat sheet will help you get a good start on content exposure and marketing, guiding you to the next level of success!
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