To Get Started with Affiliate Marketing, Is a Website Necessary?

Affiliate marketing is a lucrative business that can be used as a side hustle or as your primary source of income. However, you must first create an area to market your product links. If you’re just getting started, you might ask if you need a website to get started with affiliate marketing

Making a website for your marketing efforts might help you attract visitors and conversions by providing a consolidated destination for your links. However, it is not the only option. Other marketers advertise their links using social media platforms and internet forums. 

This post will look at the benefits and drawbacks of using a website for affiliate marketing. We’ll also go through several other affiliate channels and assist you in determining which technique is ideal for your business. Let’s get started! 

An Overview of Affiliate Marketing 

Affiliate marketing is a type of advertising in which you earn money by promoting another company’s products. When a consumer purchases an item through one of your links, you earn a commission as an affiliate marketer: 

How Affiliate Marketing Works 

Because you don’t have to create or sell things actively, affiliate marketing is frequently termed passive revenue. Instead, you might generate content that recommends things and contains affiliate links

Affiliate marketing can be a successful business, with the US sector alone reaching $8.2 billion. Although many marketers advertise links through blogs and websites, other options exist. In the next part, we’ll look at those options closely. 

The Benefits and Drawbacks of Creating a Dedicated Affiliate Marketing Website 

There are several methods for promoting affiliate links without having a website, including: 

Social media networks: Platforms like Facebook and Twitter allow you to include affiliate links in your posts and profiles. 

Write an e-book: You can write helpful information in your field and include links to affiliate items. 

Using forums and online communities: Online communities and forums are excellent ways to market products and services. To win the confidence of other members, you must be active after joining. 

Creating YouTube videos: Because you can show off items and provide links to them in videos, YouTube is one of the most popular sites for advertising affiliate products. 

However, creating a website for affiliate marketing is another common strategy. Let’s have a look at some of its advantages and disadvantages. 


Here are some benefits of building a dedicated affiliate marketing website: 

  • Budget-friendly: Creating and maintaining a website does not have to be costly if you use a low-cost web hosting provider and a free Content Management System (CMS) like WordPress.
  • Increased reach: By employing Search Engine Optimization (SEO) techniques, you can climb the Google ranks and attract more people to your affiliate site.
  • Credibility: A thorough website with high-quality content will reassure users that you are a reputable source offering credible product recommendations.

Most significantly, having a website allows you to vary your content. You can use affiliate links in blog posts, roundup articles, individual product reviews, resource sites, and more: 

Being able to make round-up posts is one of the pros of starting a website for affiliate marketing.
Being able to make roundup posts is one of the pros of starting a website for affiliate marketing.

In this piece, we’ll go through how to create an affiliate marketing website later. For the time being, let us discuss some ‌drawbacks of this strategy. 


Foremost, you must routinely update your website; this might entail technical duties, such as upgrading your website’s software and optimizing its SEO. You should update your content regularly to keep it current and relevant. 

Inserting URLs and tracking their performance can also be time-consuming. As a result, we advise investing in link-cloaking software to auto-link keywords, correct broken URLs, and monitor performance. 

How to Choose the Best Affiliate Marketing Strategy for You 

Here are some things to consider when determining whether to build an affiliate marketing website: 

Schedule: You’ll need to devote time to maintaining your website and building your affiliate marketing plan. 

SEO knowledge: To drive organic visitors to your affiliate content, you’ll need to alter your SEO. 

Basic technical knowledge: Those required to manage your site, create content, update software, and secure your website from security threats. 

Budget: While running a website is inexpensive; it is not a free method like using social media or public forums. 

Ideally, you’ll have the time to design an omnichannel affiliate marketing strategy; this will entail maintaining a website, marketing on social media platforms, targeting online forums, and other activities. You can reach as many clients as possible by diversifying your platforms. 

This strategy, however, will not be workable for everyone. Concentrate on a single channel if you have a limited budget or time. 

How to Build an Affiliate Marketing Website 

Trying to create your first affiliate marketing website might be scary, but it doesn’t have to be. You can build the site after selecting a hosting provider and a domain name. 

We recommend watching this video for a beginner’s guide: 




Ultimate Guide: How to Create a website in 2022 – Step-by-Step Instructions (Free) 

You’ll need to work directly with businesses or join affiliate marketing schemes. After that, you can begin developing content and advertising your links. 

We also propose using WordPress plugins to manage your affiliate marketing better. The Thirstyaffiliates plugin allows you to create, manage, and track affiliate links right from your WordPress dashboard: 

The ThirstyAffiliates plugin home page.

ThirstyAffiliates help conceal long and cumbersome affiliate links to make them look more appealing and legitimate to your viewers. It can also help you set up redirects, use automated keyword linking, import CSV data, and do various other things. 


Is a website required to begin affiliate marketing? The quick answer is no, but it is beneficial. However, you might restrict your reach and conversions by focusing entirely on social media and external channels. 

Creating a specialized affiliate marketing website allows you to advertise items through various kinds of content and reach a larger audience. If you invest in helpful affiliate software like the ThirstyAffiliates plugin, you wouldn’t need to acquire a whole lot of technical expertise to run your affiliate marketing business